Whimsy →
Co-founder, Jun 2023 – Oct 2025
Event planners were running six-figure weddings out of an inbox, so we built an email analysis agent + customer support voice agent. Scaled to 500+ businesses and $30M+ in weddings booked.
I started my career in tech sales, wanting QBR data that none of the engineers had time to pull. So I taught myself to code, and I've built things myself ever since. Now I operate and advise across product, engineering, and growth.
Most recently I co-founded Whimsy, backed by Afore Capital, where we brought email and voice agents to 500+ event businesses and $30M+ in weddings booked. Before that, I was a product manager at eCommerce marketplaces Curated (acq. by Flip) and Wish.
Booking new engagements starting September 2026 — reach out to discuss fit.
I was building agents before harnesses or MCPs existed, or the term “agents” became commonplace. Whimsy saw the vision of AI-enabled services and vertical specialization back in 2023.
I have been the PM, the engineer, and the person on the sales call. At Whimsy I prototyped live with customers while they described what they wanted, then shipped it.
I specialize in merchant-facing products, having worked on on product catalogs, onboarding, internal operations, and pricing features at Curated and Wish.
I work with early-stage founders, growth-stage product teams, consumer brands, and investors who want hands-on operator support, not just a deck. Engagements are typically project-based or fractional, scoped over 4–12 weeks.
Full-stack 0→1 builds, and refactoring AI-generated prototypes into production code. Cuts deployment time by 30%.
Acting Head of Product or PM-in-residence for teams without a senior product hire yet. Roadmap, prioritization, hiring, and shipping.
Ongoing advisory for founders and senior PMs on product strategy, AI integration, fundraising narrative, and team design.
Curriculum and live facilitation for teams learning to build with AI tooling: Claude Code, Codex, terminal, GitHub, and deployment.
Co-founder, Jun 2023 – Oct 2025
Event planners were running six-figure weddings out of an inbox, so we built an email analysis agent + customer support voice agent. Scaled to 500+ businesses and $30M+ in weddings booked.
Founding engineer
A research tool that captures what you read and expands on it with LLMs. Building it end to end, from the extension to the model layer.
AI deployment lead · client under NDA
Denial and pre-authorization analytics for hospital systems, with the pseudonymization and verification layers that make the numbers trustworthy.
Engineering and workshop facilitation
Built FacilitatorOS, an agentic pipeline that dynamically generates AI-learning workshop content.
Product and engineering · client under NDA
A computer vision and LLM-enabled detail tagging system for garments.
AI deployment · client under NDA
A technology and product audit identifying integration gaps, data quality issues, and where AI was worth adopting.
The prototype layer is a commodity. Nobody has solved what happens between “this works on my machine for one user” and “this serves 1,000 paying customers.”
Onboards builders without a traditional engineering background to Claude Code in the terminal, GitHub, and deployment. Delivered with Build First.
Workshop at Claude Cowork for AI Snack Club, a women in tech community with 1,000+ members. 345 attendees. Curriculum and demos of how to work with AI for personal workflows.
I rebuilt my floral business website in under 10 hours with Claude Code, work that would have cost $2,000 to $5,000 to contract out.
Trying to shop while resisting the algorithmic hellscape.
What if software creation became cheap enough that serving audiences of dozens, rather than thousands, became economically viable? A vision for the micro-app renaissance.
Order management system I built and run for Wave Floral, in production against real orders.

Wind-aware PR predictor for the Bay Area’s most iconic climb.

Chrome extension that saves wedding details once and autofills vendor inquiry forms in one click.

Boutique floral studio I own and run. Selected clients: Chase Center, ASICS, Pruzan Running.
If this maps to something you’re working on, I’d like to hear about it.